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The rise of Asian luxury fashion in America – Cold Tea Collective

Cold Tea Collective by Cold Tea Collective
Apr 5, 2024 9:00 am EDT
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Many fashion industry observers often point to Paris Fashion Week as the pinnacle of luxury fashion. The echoes of this year’s event still resonate, mostly spotlighting the perennial dominance of the expected fashion elite — from Balenciaga’s provocatively avant-garde stylings to Louis Vuitton closing out the week once again. 

Amidst this mainstream focus on the established brands, this year’s Paris Fashion Week also heralded a subtle yet discernible shift in perspective — an acknowledgment of the emerging presence of Asian luxury fashion labels on the global stage. At long last, the overdue recognition of designers like Rok Hwang, Rui Zhou, and Chitose Abe is a pivotal and necessary moment in the greater evolution of fashion, where East meets West. 

The emergence of Asian luxury fashion labels and designers from the Asian diaspora signals a paradigm shift within the industry’s power dynamics. The ascent as creators and innovators reflects a growing confidence and assertiveness within the Asian diaspora and Asian fashion community, fueled by a mix of cultural pride, fiscal prosperity, and retail reinvigoration.

The influence of culture

At the heart of Asia’s rise as a fashion powerhouse lies a compelling challenge to convention. While not inherently revolutionary, this rise of Asian luxury is partly what I view as a reverence for cultural heritage and authentic representation; this is especially true in some cases of designers from the Asian diaspora. Their art is not mere imitation of their European counterparts, instead a distinct expression of self-identity. 

The pursuit of cultural authenticity and the palpable growth that has followed stems from an innate desire to reclaim narratives and aesthetics that have often been marginalized in Western contexts. Take the works of Sabyasachi Mukherjee, renowned for reinterpreting traditional Indian textiles such as hand-woven silk, and incorporating intricate embroidery…

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Cold Tea Collective

Cold Tea Collective

Cold Tea Collective is a media platform sharing the real stories of the next generation of the Asian diaspora in North America.

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