Across various social media platforms, Asian American content creators are cultivating spaces for their voices to be heard and seen. From livestreams and podcasts to daily vlogs (or “video blogs”), these creators are showcasing their unique stories and modern lifestyles to redefine the narratives of what it truly means to be a social media influencer.
What’s an Influencer?
In recent years, social media trends and trendsetters have been on the rise. Social media influencers are digital creators who build their platform through networks such as Instagram, YouTube, and TikTok. These creators grow their audience engagement through collaborations and partnerships with brands that match their interests. Influencers may produce online content involving beauty, fashion, or lifestyle trends, with many of them focusing on content aimed at self-improvement and confidence.
Many Asian American influencers produce content that resonates with the Asian community at a global scale, offering insight into topics that are oftentimes overlooked or considered taboo in mainstream media. These creators have brought attention to career paths and forms of self-expression to audiences who may be unfamiliar with the evolving profession.
Their content may range from shining light on not only AAPI-related issues and current events, but also trends and styles curated for those in the Asian American community. Whether its beauty and skincare, life and culture, or even career and network opportunities, they bring forward information to Asian audiences in a way that is relatable and representative.
The rise of Asian American content creators began around the mid-2000s along with the growing popularity of YouTube. Influencers such as Michelle Phan and Jenn Im rose to fame during this time, establishing fan bases with their online personalities and expertise in the beauty and fashion industries. They gained popularity not only within the Asian community but also expanded their careers…
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