The bespoke head-turning dress will be worn by international model and entrepreneur Pritika Swarup at the 2023 New York Diwali Gala as a symbol of support for South Asians breaking boundaries
NEW YORK, Oct. 24, 2023 /PRNewswire/ — The Glenlivet single malt scotch whisky is partnering with fashion designer Bibhu Mohapatra to create a one-of-a-kind haute couture gown to celebrate groundbreakers in the South Asian community during the festive season. The bespoke design is a visual manifesto of The Glenlivet’s mission to break boundaries in single malt scotch whisky and beyond. Worn by model and entrepreneur Pritika Swarup, the dress will be unveiled exclusively at the 2023 New York Diwali Gala, a celebration and fundraiser that aims to shine a light on the progress, growth and meaningful connections within the South Asian community, in which The Glenlivet is proudly sponsoring to support the achievements of South Asians. The fashion collaboration with Mohapatra comes as the #1 single malt scotch whisky brand in the US1 inspires scotch drinkers to seize the season and celebrate originality this holiday season.
“As South Asians, we know that single malt scotch whisky is a staple during convivial moments like Diwali, which was once relatively unknown and only celebrated by us with our families. I’m beyond proud that The Glenlivet is shining a light on the progress of South Asian culture, with the rise of Diwali as a mainstream holiday celebration and the…
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