With For You pages constantly fluctuating, TikTok users can find it difficult to keep up with the latest fads that switch at a moment’s notice. From learning the correct way to do the Reject to discovering new artists, the amount of content consumed in one sitting is endless. You can only imagine its strain on content creators and influencers who must stay informed of what’s hot — all while maintaining and growing their audience. For some creators, surpassing a certain threshold of fame is enough for them to unwind. For others, they’ve dedicated themselves to the grind of building something more than just a brand. An empire, perhaps? Enter Michael Le.
Born in West Palm Beach, Florida, the Vietnamese content creator, better known under the handle JustMaiko, began his social media presence by uploading videos at the age of 15 to Musical.ly, the platform that would eventually become the behemoth known as TikTok. Growing up loving dance, Le saw an opportunity to turn his passion into a career. Pursuing his dreams, he has since amassed a substantial following, surpassing 50 million on TikTok with 1.4 billion likes on his page as of writing this article. You’ve probably come across several of his viral posts, particularly him dancing on mall escalators to Shakira’s “Hips Don’t Lie” and Ir Sais’s “Dream Girl.” “I felt like it was a big relief because for me, I’ve been doing it since 2015,” Le says.
“Just seeing all of my years of progress and seeing what it all led up to gave me [the] reassurance I was doing the right thing.”
With frequent changes in trends, cooking videos and dance crazes slowly turned into “get ready with me’s” and POV-style vlogs. For Le, he dedicated himself to crafting his unique approach to choreography. “It’s always been a passion of mine,” he affirms. Launching a YouTube channel in 2014 under his own name, he began choreographing dances to popular songs and posting tutorials….
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