Beyond the artifacts, the exhibit promises interactive experiences, such as a “random dance play” in the museum’s rotunda, where attendees can sing and dance to music from Hybe acts, and a Photoism booth, where they can pose for photos alongside their favorite acts. “We’re even going to have a little fan area where fans can express what K-pop means to them, how they came about it and, like, leave their mark on the exhibit,” Goelz says. “This is the biggest and most in-depth K-pop exhibit we have ever done.”
There is also a permanent “Mono to Immersive” interactive, where Grammy performances are remixed to demonstrate the evolution of recording technology, says Sticka. This time around, they’ve incorporated BTS’s 2022 Grammys performance of their hit “Butter,” which will allow attendees to watch the performance and experience what it would sound like to listen to it using 1920s technology and so on, up to the modern day.
Hybe COO Tae-Ho Kim says he hopes the exhibit will appeal to K-pop and Hybe superfans, those who are curious about the music and excited to learn more. He says his company aims to “introduce Hybe as a label to visitors,” as well as showcase “the journey that we have taken in the global music industry and the global market.”
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