Asian founded streetwear brands once again made noise in 2023 .
Labels such as Asia-based Edison Chen’s CLOT, Auralee and ASICS, to Asian American brands such as Brain Dead and Rhude are no longer hidden gems. They are household names within the industry.
These Asian founded streetwear brands earned their widespread recognition. They have a common ethos: transcending style and redefining streetwear as a dynamic medium for cross-cultural creative expression.
As an enthusiast and marketing professional in street fashion, I’ve gathered for you five of my favorite Asian founded streetwear items that are sure to make great gifts this holiday season.
Sandy Liang x Vans Authentic 44 DX “Scribble”
Based in New York City, Sandy Liang is a relatively new designer who’s already made quite the name for herself — literally.
Her namesake label’s seamless blend of familiarity and eclecticism has made her a favorite of both traditionalists and dilettantes alike. And evidently Vans too.
Originally released in 2022, the design on this popular silhouette drew inspiration from Liang’s childhood rooted in NYC’s Chinatown borough.
Beige Check Polo by Brain Dead
Led by Creative Director and Co-Founder Kyle Ng, Los Angeles-based company Brain Dead blurs the lines between fashion house and creative collective.
So much so that beyond just their clothing line, they have also found much success operating a de facto movie theater. They also host Magic: The Gathering tournaments at their studio on the iconic Fairfax Avenue.
Renowned for their often maximalist approach, this tonal checkerboard quarter-zip polo stands out because it is quite the opposite.
This top shines through its attention to detail, and ability to be dressed up or down depending upon the situation.
COSTS x ASICS GT-2160 “Shaoji”
Although COSTS may not yet be a staple in Western fashion, they will be.
Their popularity…
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