The Asian American Advertising Federation (3AF) celebrates its 15th annual 3AF Asian Marketing Summit
When we hear the words “Asian representation in media”, the default is typically to think about film and television. However, it’s important to remember that this also includes marketing, advertising and the media outlets we get our news and information from. Whether we are referring to representation that is visible or nuanced, to challenge outdated narratives and see more accurate representations of Asians across different media, it all starts with an idea.
Cold Tea Collective is proud to be a partner for the 15th annual 3AF 2024 Asian Marketing Summit. Taking place in the Greater Dallas Area on May 29th and 30th, this event brings together a variety of decision makers and creatives that help drive narrative change in marketing and advertising.
We spoke with the nation-wide organization’s executive director, Genny Hom-Franzen about the upcoming event.
Readers of Cold Tea Collective receive a special 10% savings of their Summit ticket with the code “CTCTENOFF”. See the full agenda here.
The importance of strategic advertising and marketing to Asian American audiences
What gets counted, counts. What does that mean? People of Asian descent are the fastest growing population in the United States, representing more than than 23 million people.
According to Nielsen, the collective purchasing power of Asian Americans is more than $1.6 trillion, growing 314% between 2000 and 2019, far exceeding the increase in purchasing power of all other racial and ethnic groups over the same period. For comparison, the total U.S. buying power grew 119% during the same period.
With the socioeconomic influence the Asian population has in America, businesses are becoming increasingly aware of the importance of advertising directly to Asian Americans in meaningful ways.
“I’m glad we’ve moved away from the “total…
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