Cold Tea Collective recently traveled to Los Angeles to celebrate the fifth anniversary of the Head in the Clouds Music Festival by 88Rising (HiTC), courtesy of our friends at Honda. It was an amazing celebration of global Asian music artists that gave me all the feels.
As someone on the older end of the millennial age range, I grew up in the era of bleach blonde, spikey haired boy bands and girl groups whose stockings were knee-high. When I was in high school days, I expanded my musical horizons when I hung out with the Chinese kids at school who introduced me to the likes of Jay Chou, David Tao, and eventually Big Bang after graduating.
These jams were best experienced through a car speaker on the way to the mall or cruising aimlessly across town. Are you feeling nostalgic now?
The cross-cultural influences between music, film and the automotive scene defined the 90s and early 2000s era. In 2001, we had the first Fast and Furious film. 2002 was Better Luck Tomorrow. 2004 was when MTV’s Pimp My Ride first aired. 2005 was when Initial D was released.
It was also when the car tuner culture was really big for high school students; it was a time when it was less about how expensive your car was, but how much of a reflection it was of your personality through the detailed customizations.
Growing up, I remember the Honda Civic as a car all the cool kids drove to school. The custom paint jobs, specialty rims, and super tall spoilers. And, of course, the very specific air fresheners scents from a handful of local Asian malls.
It’s been nearly 25 years since that influential era in my life, and attending the Head in the Clouds Festival with Honda at a time when it’s cooler than ever to be Asian made it all the more special.
Arriving in style in our bold blue Honda Civic Hatchback Sedan with Sport Touring features, I felt like one of the cool kids.
Honda partners with 88Rising supporting music…
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