In the heart of the University of Southern California, a groundbreaking movement is underway. USC Reach, the brainchild of Silicon Valley native and Reach CEO Dylan Huey, has evolved into a force that transcends conventional social media clubs. Through the voices of Asian and Asian American influencers Dylan Huey, Victor Ye, and Natalie Park, USC Reach emerges not just as a club but as a transformative community that champions diversity and amplifies underrepresented narratives.
Dylan Huey: Pioneering Influence and Inclusivity
Huey’s journey is a testament to the transformative power of social media. A mixed-race student with Chinese, Filipino, Japanese, Spanish, and Caucasian heritage, Huey says Reach not just as a platform for personal expression but as a movement to empower creators. From addressing issues of mental health and bullying, Huey’s content transitioned into lifestyle and entertainment, symbolizing the broader shift within USC Reach itself. Over his seven years in the social media space, Huey’s content evolved from addressing mental health-related issues to embracing lifestyle and entertainment. Today, he serves as a spokesperson for the creator economy, emphasizing the importance of building a supportive community. Huey’s journey led to the founding of Reach, a national organization that started as a club at USC.
“Reach’s mission is to nurture aspiring influencers and provide them with the tools to navigate the creator economy successfully,” he says.
His leadership has transformed Reach into the first and largest collegiate student influencer organization, boasting 2,000 creators nationwide with a collective following of 300 million. Huey emphasizes the inclusive nature of Reach, welcoming individuals passionate about social media, irrespective of their follower count.
“I’m a big advocate of working hard. I go by the motto of moving one percent every single day to your goal,” Huey says.
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