As the fastest-growing minority segment in the US, the Asian American Pacific Islander (AAPI) continues to attract the attention of brands and marketers, representing a significant business opportunity in several markets.
However, to overcome the stereotypical (and sometimes prejudiced) old approach to this segment, brands must seek voices that authentically represent its multifaceted and complex nature.
One of these voices is Bernice Chao, an award-winning creative leader, author, and industry maverick. Recently, I had the opportunity to share the stage with Bernice at a client event, that inspired the below conversation:
Isaac Mizrahi – Can you talk about your background?
Bernice Chao – I grew up in Cupertino, in the heart of Silicon Valley, where my love for technology and art flourished. I vividly recall the day my Taiwanese ‘tiger mom’ proudly hung a pencil drawing, which I had crafted as a five-year-old, on the wall of her bedroom. That simple encouragement fueled my passion for pursuing a creative career, which isn’t always common for Asian Americans. I’m immensely grateful for her support.
As a seasoned creative director, I’ve worked to tell stories for the world’s most renowned brands, including Google, Uber, and HBO. Being one of the few female Asian American creative leaders in the industry, my commitment to empowering the AANHPI (Asian American, Native Hawaiian, and Pacific Islander) community is exemplified through my work with ‘Asians in Advertising,’ a global non-profit organization. Our mission is to inspire the next generation of creative talent through various initiatives, from podcasts and events to mentorship and scholarship programs.
Beyond my role as a creative professional, I’ve co-authored the award-winning bestseller, The Visibility Mindset, and have had the privilege of speaking at over 100 esteemed platforms, including SXSW, the World Bank, and TEDx.
Mizrahi – How’s your experience being an Asian American top…
Read the full article here