*Disclosure: Cold Tea Collective serves as the publicist for Triple X.O.G., the featured subject for this article.
Canada sees the emergence of new ready-to-drink Asian flavours and brands
Your next party, casual gathering or girls’ night is coming up. What are you bringing?
When you go into a liquor store in Canada, there’s a vast array of options. From wines, spirits, beer and a growing number of ready-to-drink cocktails in cans to bring to your next gathering.
Ready-to-drink beverages, also known as RTDs, have seen an increased demand in Canada in the last five years. This category of alcoholic beverages has more than doubled in that time, reaching $2.29 billion in sales during the last reporting period, 2023-2024. In 2024, the governing body for liquor sales and distribution in the province of Ontario reached $745.1 million in just 2024, according to CBC.
Our neighbours in the U.S. have also seen the emergence of brands that are creative innovations inspired by Korean soju and rice beer, as well as hard seltzers infused with Asian fruits and flavours. They’ve also been leaders in centring Asian flavours and culture into consumer products compared to Canada, with new options emerging regularly.
The latest company on our radar to make a splash in this space is Triple X.O.G., an Asian-Canadian founded RTD brand, recently featured on CBC’s Dragons’ Den.
See more: Making It: Vietnamese Canadian Chef Patrick Do on a journey through food and identity with Do Chay Restaurant
Triple X.O.G. honours classic cocktail originating from Hong Kong: cognac, green tea, honey
Pitching on the 20th season of Dragons’ Den Canada was not something that Triple X.O.G.’s co-founders had on their roadmap so early in the business, having only started serving their product six months prior. However, with some encouragement from people sampling their drink at an alcohol festival in Vancouver and auditions taking place the…
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