What are your must-haves for a great concert or music festival? Is it a well-known artist or group that keeps you energized, or a new one you experience for the first time that leaves you wanting more? How about savory food and drink offerings that keep your palate happy and belly full for hours? Is it multiple stages and environments for enjoying different types of artists? If you answered “yes” to any of these questions, it’s time you add 88rising’s annual Head in the Clouds festival to your radar so that you don’t miss the next event.
Earlier this month, the Mochi team packed our bags and drove out to Pasadena, California, to partake in a weekend filled with live music from some of our favorite Asian artists, thanks to 88rising and festival partner Honda. Equipped with a 2022 Civic Sport from Honda, I test drove throughout the weekend, with my sister and Mochi staff writer Kenna as co-pilot, and had a memorable time. Let me tell you — whether you’re an existing sedan driver or not, the Honda Civic was smooth and the perfect car to get us not only to and from the festival each day, but also all around Los Angeles.
Why the Honda Partnership with 88rising and Head in the Clouds Makes Sense
Honda’s partnership with 88rising and Head in the Clouds kicked off in 2022, with Honda now sponsoring the festival’s “Double Happiness” stage. However, Honda has had a long history of supporting emerging and prominent artists alike.
The Honda Civic Tour is just one of Honda’s many initiatives within arts and culture. In 2013, I went to a Honda Civic Tour concert featuring Maroon 5 and Kelly Clarkson, just outside of Portland, Oregon. Since it launched in 2001, the Honda Civic Tour has connected Honda with new, younger car buyers. Within Honda’s lineup of gateway models, the Civic is cited as the No. 1 vehicle among millennial buyers and as the holder of the most Gen Z, first-time, and multicultural buyers in the industry.
At the festival, Honda took…
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