Midway through Chicago’s Democratic National Convention, the Harris-Walz presidential campaign has launched its first two ads aimed at Asian American voters in battleground states, including Arizona, Georgia, and Nevada. They’re airing on digital outlets such as iHeartRadio, as well as TV.
According to NBC News, the spots, focused on anti-Asian hate and health care, targeting Asian Americans, Native Hawaiians and Pacific Islanders, are part of the campaign’s $90 million media buy across battleground states.
The ads are a significant part of Vice President Kamala Harris’ media campaign, given that Asian Americans are the fastest growing voting segment, estimated to make up 6% of eligible voters — and 1.4 million eligible swing state voters — in November.
More importantly, the segment represents a larger share of the population in battleground states such as Nevada, where they comprise 11% of voters.
The ads point out Republican nominee Donald Trump’s having referred to COVID as “kung flu” during the pandemic — a phrase condemned as “anti-Asian” by many in the Asian American community — and Trump’s attempts to do away with the Affordable Care Act, which has reduced the number of uninsured Asian American, Native Hawaiian and Pacific Islanders by 63%.
Read the full article here
