Starbucks is adding a twist to its summer menu with “Pearls” — apparently its own version of boba — but some have already made up their minds against it.
“By renaming them ‘pearls,’ Starbucks avoids a direct association with boba tea culture, and thus, Asian culture at large. And intentional or not — like all brands, a renaming is likely just a way for it to sound new and creative — it erases the history of boba drinks, positioning Starbucks as an innovator when it’s really a follower.”
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