TikTok is celebrating a group of 15 creators, business owners and “industry disruptors” for this year’s Asian American Pacific Islander Heritage Month.
Every year, the app’s Visionary Voices list highlights creatives who celebrate and showcase their heritage on TikTok. The list aims to recognize the cultural impact that marginalized creators make on the platform.
“This AANHPI Heritage Month and beyond, we’re honoring the legacy and history-making influence of our diverse Asian American, Native Hawaiian, and Pacific Islander TikTok community,” said Shavone Charles, global head of diversity and inclusion communications at TikTok.
The future of TikTok in the United States is uncertain after President Joe Biden signed a bill last week that could ban TikTok if its Beijing-based parent company, ByteDance, isn’t sold to an American company.
Creators and small-business owners have decried the move. Entrepreneurs of color shared that the app has allowed historically disadvantaged business owners the opportunity to reach new customers.
A recent economic impact report from the app in collaboration with Oxford Economics found that 57% of AAPI small and medium-sized businesses on TikTok say the app plays a significant role in their growth and marketing. Additionally, 93% said that TikTok has allowed them to reach new, diverse audiences in the U.S.
Although the fate of the app remains uncertain, TikTok is honoring AAPI musicians, chefs, athletes, beauty industry professionals and more. Here are some of the creators being spotlighted this month.
Susur Lee and Jet Bent-Lee
Susur Lee is a professional chef that has appeared in “Top Chef: Masters.” On TikTok, his son Jet Bent-Lee challenges him to do the impossible by turning ingredients like frozen waffles, Chick-fil-A sandwiches or TV dinners into gourmet meals. This series has allowed the father-son pair to amass a following of 6.2 million.
Iam Tongi
Iam Tongi captured the country’s hearts on “American…
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