Macy’s = Arkhouse (AP Photo/Nam Y. Huh, file)
Macy’s has just announced the launch of The Jilly Doll, the first true-to-life Asian American doll, in some of its Toys “R” Us shops. This is the first of many toys in development that celebrate Asian heritage. The doll is available at select Toys “R” Us locations and online at Macys.com. It was developed by Eleanor Mak, an Asian American mother of two. The doll is named after her daughter Jillian (8). Mak’s company, Jilly Bing, is based in San Francisco. The doll is designed by Mak in the United States but manufactured in China.
“The popularity of the Barbie movie has renewed discussions about dolls in general and the role that playing with dolls has on children in their formative years.” says Eleanor Mak, founder and CEO of Jilly Bing. “As parents, we try to instill in our children self-confidence and acceptance of their appearance, family tradition, and heritage.”
The doll will retail at $68 and is available at Toys “R” Us Macy’s locations. It fits perfectly with Macy’s ‘Mission Every One’ program which has three pillars: People, Community, and Planet. Tony Spring, Chairman and CEO of Macy’s described the program this way: ’Mission Every One‘ is an essential part of how we operate and make decisions as a business. We believe that when our business enables everyone to stand in their truth and have a seat at the table, they realize their full potential, which unlocks innovation and progress for all.”
Macy’s further amplifies this purpose through other actions, including its support for Diversity, Equity, & Inclusion. Macy’s leadership has stated that the company is committed to using the Macy’s business to tackle the barriers to representation, so that its brands, product offerings, and all levels of leadership better reflect the customers and communities where we live and work. “At Macy’s, we are on a…
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