A best-actress campaign can run to $5 million. There is no question that the distributor of “To Leslie,” Momentum Pictures, did not spend that. The movie itself was made for less, and Riseborough and Michael Morris helped pay for the campaign themselves. Still, P.R. firms were hired. A social-media campaign was organized. And several people worked their phones to drum up support, including McCormack and McCormack’s and Riseborough’s manager, Jason Weinberg, whose roster of clients includes some of the movie stars who endorsed the actress. “Hand-to-hand combat,” as this style of campaigning is known, is not unheard of. Everybody does it, consultants told me, but they’re usually less overt about it. “You know, it wasn’t just, ‘We’re the little engine that could,’” a seasoned strategist with a few clients in the race told me. “It was more than that.”
The thing with actors is they tend to like a certain kind of performance — big, physical and full of interesting “choices,” all of which Riseborough’s is. (Kate Winslet called it the greatest performance by a female actor she had ever seen.) The actors who campaigned for Riseborough probably believed they were simply championing an overlooked and worthy performer. Is it possible that some didn’t know they were violating regulations? Of course it’s possible. Have you seen what happens when actors come together for a cause? It can be clueless, but it is usually well intentioned. (See Gal Gadot’s “Imagine” video from the early days of the pandemic.) But in the process, they circumvented the vast Oscar machinery that has arisen since those early Miramax days.
The academy’s regulations are a bit like the Talmud: maddeningly specific in certain places — mailings about a film may include only “an unembellished, creditless synopsis” — and vague in others. There’s even a clause that basically says, Mind the spirit of these rules, as they apply to things we haven’t even…
Read the full article here
