Multi-hyphenate platinum recording artist Jay Park is surprising the public yet again — but this time, not with music. Creating a new spirits brand called WON SOJU, the K-Pop-alum-turned-entrepreneur is looking to shake up the scene.
Developing his spirits from scratch, this newest venture helps Park do the unprecedented in Korea: tie an alcohol product directly to his own brand as a musician and record producer.
Park first got his start in the entertainment industry in 2009 as the leader of the K-pop group 2PM but soon left the group and returned to his hometown of Seattle, Washington. There, he recollected himself and strategized his return to the limelight. Four years later, the musician managed to change the soundscape of hip-hop and R&B in South Korea through creating his own record label, AOMG. In 2017, after several years of growing success, he brought the South Korean and international music scenes together with the independent label H1GHER MUSIC.
Within the same year, Park also focused on his own musical career, becoming the first Asian American artist to sign onto Jay-Z’s record label, ROCNATION. The following year, he released the American album “Ask About Me,” featuring Rich The Kid, VIC MENSA, Gashi and 2 Chainz.
Despite his many musical accolades, when Park returned to New York this year, it was clear that he was not just as an entertainer, but an entrepreneur. After creating a buzz for WON SOJU across the country with exclusive launch events in Seattle, Los Angeles and Atlanta, WON SOJU made its mark in New York City at Somewhere Nowhere (@swnwnyc) as it concluded its bi-coastal launch tour within the US. With that, it seemed that Park had officially added another notch to his belt.
During his visit, Park performed three consecutive nights in Chelsea, Manhattan, dividing his time between Somewhere Nowhere and Mission Night Club — both prominently known venues within the city. Character Media was able to…
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